Wednesday, 20 November 2002 - 11:15 AM
Hilton San Francisco Union Square 22 (110)

This presentation is part of D&D-168. Capacity Building Across Diverse Communities

Empowering Multilingual Community Partners (Community-Based Organizations) To Advocate for Tobacco Control Issues Using Tobacco Master Settlement Agreement (MSA) Funds in Long Beach

Judeth V. Lagrimas, CHES MPH, City of Long Beach Department of Health and Human Services, Health Promotion/Tobacco Education Program, julagri@ci.long-beach.ca.us, Margaret Preacely, MPH, City of Long Beach Department of Health and Human Services, Health Promotion/Tobacco Education Program, pepreac@ci.long-beach.ca.us, Margaret Preacely, MPH, pepreac@ci.long-beach.ca.us, Michael Lyde, PhD, lydeandassociates@attbi.com.

Learning Objectives: Identify and illustrate the effective use of funding to empower community partners to advocate for tobacco control issues and counter pro-tobacco influences; and identify successes and challenges of working with community partners to implement a Citywide Cessation program, educate neighborhood tobacco retailers about statewide and local tobacco control regulations and assure compliance with an amendment to the Cityís Smoking Ordinance/Municipal Code

Abstract: As an active member of the Tobacco Master Settlement Task Force for a Healthy Los Angeles County, the City of Long Beach Health Department, Tobacco Education Program (TEP) was successful in receiving Master Settlement Agreement (MSA) Funds from the Los Angeles County Department of Health Services. One significant component of TEPís year long MSA Action Plan was to empower and educate local community partners to advocate for tobacco control issues and counter pro-tobacco influences. Thirteen community-based organizations were awarded mini-grants to assist TEP implement its local MSA Action Plan.

Community partners had to participate within the guidelines of both City and County governmental contracting and purchasing guidelines to insure accountability and adherence to reporting requirements which presented many challenges such as completing numerous County required forms and meeting the Cityís requirements with liability and other insurance coverage. Despite the above requirements, community partners were successful in 1)implementing multilingual cessation classes in English, Spanish, Tagalog, and Khmer; 2)educating their neighborhood tobacco retailers about new and existing tobacco control regulations; and 3)educating residents about smoke-free public playgrounds and tot lots which protects children from the hazards and harmful effects of environmental tobacco smoke. We anticipate that after MSA funds are expended, community partners will continue to use the skills, knowledge, and other tools they obtained from the program to prevent youth access to tobacco, keep their neighborhood safe, and empower other community members to advocate for tobacco control issues and policies in order to promote a healthier and smoke-free Long Beach


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