Wednesday, 20 November 2002 - 3:30 PM
Hilton San Francisco Franciscan Room A (100)

COMP-227. State-Level Strategies, Coordination, and Implementation: Creating and Sustaining Effective Community-Based Programs

Carol Atkins, BS, Oregon Department of Human Services--Health Services, Health Promotion and Chronic Disease Prevention, Tobacco Prevention and Education Program, carol.n.atkins@state.or.us, Mary Pietrukowicz, PhD, Department of Human Services--Health Services, Program Design and Evaluation Services, Tobacco Prevention and Education Program, mary.pietrukowicz@state.or.us.

Learning Objectives: Demonstrate an understanding of the state-level planning, implementation and coordination processes that shape the Oregonís community-based programs. Describe state-level program tools and demonstrate these interrelate and build on each other, both programmatically and for evaluation purposes. Compare the processes and tools by which states may make funding and program decisions for community-based programs, and begin to consider how these processes tools could be modified to fill their own programís unique needs.

Abstract: In 1996, Oregonians passed ballot measure 44. The initiative increased the tax on tobacco products and dedicated a portion of the increase in revenue to tobacco prevention and education. By earmarking a portion of the funds to preventing tobacco use, Oregonians in 1997 began the Tobacco Prevention and Education Program (TPEP). Oregonís program, a national model, is showing marked success in reducing adult prevalence to 20.5% and consumption by 29%.

State funding of community-based tobacco control efforts created 35 county coalitions that engage community members and organizations in community-level efforts to reduce tobacco use. County coalitions are an essential part of Oregonís comprehensive program, working in five best practice areas: building coalitions, creating tobacco-free environments, reducing access to tobacco, reducing promotion and advertising and linkages to cessation.

This workshop provides participants with a solid understanding of the state-level research and planning process that shaped and reshaped Oregonís community-based programs. Through explanation and discussion of Oregonís successful strategies, participants will learn how to plan, implement and maintain community-based programs. Strategies include:

∑ Funding decisions ∑ Eligible applicants ∑ Working with local governmental entities ∑ Establishment of viable county coalitions ∑ RFP process, best practices, activities, workplan processes ∑ Monitoring techniques for evaluation ∑ Delivering solid training and technical assistance plans

Participants will receive take-home tools they can use for state-level planning:

∑ RFPs, best practice/activity grids ∑ School-Based Program Resource Guide ∑ Progress reports ∑ Workplan samples ∑ Progress reports

Participants will have the opportunity to work with these tools in the session and to ask questions of TPEP staff.


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