Learning Objectives: To compare reactions to Canadian and U.S. cigarette warning labels. To compare focus groups results for both smokers and non-smokers with published research studies on warning labels (i.e.Canada, Australia). To understand what smokers and nonsmokers think warning labels should contain and what ingredients and information should be included on cigarette packages.
Abstract: During January and February 2002, 12 focus groups were conducted in Detroit with young adults between 18 and 24 years of age. Separate focus groups were held for smokers and non-smokers, college educated and non college educated persons, and men and women. Participantsí racial/ethnic mix was representative of the Detroit metropolitan region. Both male and female smokers and non-smokers thought that warnings that are larger and include pictures are more likely to encourage smokers to stop smoking. Women smokers tended to be more likely than men to state that they would quit smoking if graphics were added to U.S. cigarette packages. Participants felt that factual scientific messages and listed ingredients would increase believability of warnings and may result in deterring initiation and assisting in stopping smoking. Findings from the complete set of focus groups will be presented. Comparisons between smokers and non-smokerís reactions to Canadian and U.S. warning labels will be discussed.
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