Learning Objectives: To identify various approaches of offering stop smoking/cessation classes in multilingual, multicultural settings and to learn about the diversity of approaches in reaching multicultural smokers from specific, multi-ethnic communities of Long Beach.
Abstract: Key findings from the 2001 Long Beach Comprehensive Tobacco Assessment Project identified that multi-ethnic, multicultural respondents have a high smoking prevalence. As much as 42% of African Americans reported cigarette smoking in greater percentages than other race-ethnic groups. Results from the study also revealed that at least 46% of the smokers surveyed were thinking of quitting within the next six months. In response, the City of Long Beach Department of Health and Human Services, Health Promotion/Tobacco Education Program implemented a Citywide Cessation program utilizing Tobacco Master Settlement Agreement (MSA) funds allocated by the County Board of Supervisors. The Citywide Cessation program enabled 18 community partners to become Stop Smoking/Cessation Facilitators certified by the American Lung Association. The MSA funded program provided cessation classes and other tobacco control and educational services in specific multicultural communities including African American, Cambodian and other Southeast Asian, Hispanic/Latino, Filipino, and the Gay and Lesbian community in Long Beach.
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