Learning Objectives: understand how tobacco companies worked to develop local allies to battle advocacy strategies in Massachusetts.
Abstract: After examining and identifying hundreds of internal documents related to tobacco industry strategies and tactics for undermining tobacco control approaches in Massachusetts, a pattern of recruiting and cultivating local allies emerged. Understanding which of Massachusetts’ advocacy strategies concerned the tobacco companies and what they did in response will offer participants a sense of what may now be going on in their own states. Key quotes from industry documents that are odds with current industry positions on important issues will provide participants with the tools to undercut tobacco industry rhetoric with the tobacco companies' own words
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