Thursday, 21 November 2002 - 8:30 AM
Hilton San Francisco Franciscan Room C (100)

COMP-269. Educate, Engage, and Enlist: Selling and Defending Comprehensive Tobacco Control Programs

Terry Pechacek, PhD, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health,, Peter H. Fisher, Campaign for Tobacco-Free Kids,, Karla S. Sneegas, MPH, Indiana Tobacco Prevention and Cessation,, Judy Martin, MS, Nebraska Department of Health and Human Services, Tobacco Free Nebraska Program,

Learning Objectives: Describe the necessary components of a comprehensive tobacco control program. Assess the appropriate strategy to use within their state to approach policy makers and other decision makers to gain support for a state comprehensive tobacco control program. Describe examples of talking points and legislative strategies from relevant case studies that can be used within their states to approach decision makers to support comprehensive tobacco control programs.

Abstract: Comprehensive tobacco control programs are adequately funded, accountable and sustained programs that implement coordinated, evidence-based strategies for adults and youth and for protecting the nonsmoker from secondhand smoke exposure. In a time when decision makers are struggling with issues such as budget deficits, homeland security, and bioterrorism, advocates should be able to communicate effectively the need for comprehensive tobacco control programs. In doing so, advocates must effectively describe comprehensive programs and communicate their successes. This panel presentation will provide the audience with key messages needed to educate, engage and enlist decision makers in supporting a comprehensive tobacco control program. Opening the session by laying out the components essential to any program labeled as comprehensive, the discussion will then focus on how to effectively communicate the benefits of a broad based tobacco control program. Presenters will share key messages that they have used in their testimony to diverse groups of decision-makers. Current case studies will provide talking points and legislative strategies that can be used by states wanting to promote or defend their program. The remainder of the session will offer an opportunity for questions and for participants to share lessons learned.

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