Wednesday, 20 November 2002 - 1:30 PM
Hilton San Francisco Plaza A & B (675)

COMP-197. Integrating Comprehensive Tobacco Control Programs: Keys to Success

Frances A. Stillman, EdD, Johns Hopkins Bloomberg School of Public Health, Institute for Global Tobacco Control, fstillma@jhsph.edu, Lawrence Green, DrPH, lgreen@cdc.gov, Scott J. Leischow, PhD, National Cancer Institute, DCCPS, Behavioral Research Program, leischos@mail.nih.gov.

Learning Objectives: Participants will learn different perspectives to systems thinking and practice in tobacco control, and will be able to identify macro-level tobacco control approaches that can potentially improve tobacco control practice and outcomes.

Abstract: Much of tobacco control consists of isolated efforts without much consideration to how they can be linked with other tobacco control activities to achieve maximum impact. This synchrony of effort is fundamental in many areas, but has not been addressed in tobacco control. At present, there is considerable "silo"-oriented thinking and practice: research is often done in isolation without consideration of real world applications and real world applications often don't take advantage of research/evaluation practices that can improve practice. As tobacco control efforts increase, and as threats to funding for tobacco control activities continues, it is critical that new approaches to tobacco control that increase strategic planning, linked systems, planned redundancy, and clear research-to-practice-approaches. This session of senior tobacco scientists will explore systems management approaches to tobacco control with the goal of increasing the awareness and use of such thinking in tobacco control programs.

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