Media and Communications Strategies

 Tuesday, 19 November 2002: 11:00 AM-12:30 PM
MEDI-8. Quit Today! Quitline Implementation Including Intervention for African Americans*  
MEDI-11. From Research to Communication: Effective Messages for Clean Indoor Air Efforts  
MEDI-12. Generating Media Interest in Your Local Tobacco Control Program and Policy Strategies  
MEDI-18. Leveraging the Facts About Tobacco: Insights Into an Effective Campaign*  
MEDI-23. How To Leverage Media at the Local Level*  
MEDI-24. Countering the Direct Marketing of Smokeless Tobacco to Young Adults at Bars, Rodeos, Race Tracks, and More  
MEDI-25. Developing Presentation Skills in Youth Tobacco Advocates  
 Tuesday, 19 November 2002: 2:00 PM-3:30 PM
MEDI-48. Role of Web Sites and Databases in the Day-to-Day Management of a Tobacco Control Program  
MEDI-52. Connecting the Dots: Uncovering Industry Interference  
MEDI-58. Indiana Youth Take Action Against Brown & Williams  
MEDI-62. Utilizing Web-Based Tools To Access Information and Assess Tobacco Industry Strategies  
 Tuesday, 19 November 2002: 4:00 PM-5:30 PM
MEDI-79. Advanced Media Campaigns—Politics Associated With Managing Well-Funded Media Campaigns*  
MEDI-81. Designing Effective Communication Programs: Reaching Hispanic/Latino Audiences  
MEDI-82. Reaching College Women: Collegiate Anti-Smoking Effort (CASE) "Live Free" Campaign*  
 Wednesday, 20 November 2002: 8:30 AM-10:00 AM
MEDI-141. Finding Our Voices: The Need To Become More Outspoken—What's Possible, What's Not  
MEDI-143. Media Campaign Implementation and Evaluation*  
MEDI-138. Designing Effective Counter-Marketing Messages: Effects on Awareness, Receptivity, and Comprehension  
MEDI-139. Getting Your Message Out: Reaching the College-Aged Audience  
 Wednesday, 20 November 2002: 10:30 AM-12:00 PM
MEDI-146. From Research to Communication: Effective Messages for Tobacco Tax Increases  
MEDI-161. Exploring the Phenomenon of Social Smoking—Why Do So Many Young Adults Socially Smoke?  
MEDI-172. Understanding Current Hollywood Politics and Tobacco  
 Wednesday, 20 November 2002: 1:30 PM-3:00 PM
MEDI-179. Maryland: Planning a Statewide Media Campaign*  
MEDI-196. $75,000 or Less—Subcontracting With Boutique Media and PR Firms To Enhance Policy Outcomes  
MEDI-206. Replicable Media Advocay Case Studies  
 Wednesday, 20 November 2002: 3:30 PM-5:00 PM
MEDI-235. Advertising for Successful Quitline Results  
MEDI-237. Working To Create Effective Counter-Marketing Messages*  
 Thursday, 21 November 2002: 8:30 AM-10:00 AM
MEDI-265. Posters  
MEDI-289. Designing and Implementing an Effective Tobacco Counter-Marketing Campaign*  
MEDI-290. Steps Toward Smoke-Free Places  
MEDI-291. Correcting Misperceptions: How To Make Tobacco Use Less Socially Acceptable  
 Thursday, 21 November 2002: 10:30 AM-12:00 PM
MEDI-306. Crisis Communications: What To Say When Things Go Wrong  
MEDI-307. Don't Reinvent the Wheel! Learn How To Identify Effective Materials and When and How to Develop Your Own  
MEDI-327. Power of Integrated Marketing and Public Relations Campaigns  
MEDI-311. National Stories, Local Action: Utilizing New Research and Industry Misdeeds in Media Advocacy Campaigns  
MEDI-312. Knowing What To Look For: Developing and Critiquing an Advertising Campaign*  
 Thursday, 21 November 2002: 1:30 PM-3:00 PM
MEDI-334. Effective Tobacco Education Materials To Support Smoke-Free Policies, Fight Corporate Sponsorship, and More…  
MEDI-335. Reaching Special Populations Using Media and Social Marketing*  
MEDI-357. If You Advertise Cessation... They Will Come  
MEDI-352. Building Your Organization's Brand  

Back to The 2002 National Conference on Tobacco or Health

* Presentation files available online