Thursday, 21 November 2002: 1:30 PM-3:00 PM | |||
Hilton San Francisco Union Square 17 & 18 (90) | |||
EVAL-345. Evaluating Your Paid and/or Earned Media Campaign Efforts | |||
| Moderator: | Sherry L. Emery, MBA PhD | ||
| 1:30 PM | Anti-Smoking Advertising and the Gross Ratings Point: Commercial Media Data and Their Uses for Assessing Effects of Media Campaigns on Youth Sherry L. Emery, MBA PhD, Glen Szczpka, George Balch, PhD | ||
| 2:00 PM | Working Out the Kinks: Tips on Selecting the Right Evaluator and Evaluation Method for Your Media Campaign Sheila E. Porter, MPA, Lisa J. Petersen, MS, David F. Sly, PhD | ||
| Program Area: | Evaluation and Surveillance | ||
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