Wednesday, 20 November 2002: 10:30 AM-12:00 PM | |||
Hilton San Francisco Continental Parlor 9 (100) | |||
EVAL-151. Evaluating National and State Media Campaigns | |||
| 10:30 AM | Effects of Exposure to Florida's "Truth" Anti-Tobacco Media Campaign David F. Sly, PhD | ||
| 10:45 AM | Evaluating a Social Marketing Campaign: Results From California’s Media Tracking Study, 2001 David W. Cowling, PhD | ||
| 11:00 AM | Evaluating National Tobacco Countermarketing Campaigns Matthew C. Farrelly, PhD | ||
| Program Area: | Evaluation and Surveillance | ||
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