Wednesday, 20 November 2002: 8:30 AM-10:00 AM

Hilton San Francisco Yosemite Room B (160)

MEDI-138. Designing Effective Counter-Marketing Messages: Effects on Awareness, Receptivity, and Comprehension

8:30 AM Designing Effective Counter-Marketing Messages: Effects on Awareness, Receptivity, and Comprehension
Lyndon Haviland, DrPH, Jeff Niederdeppe, MA, Kevin Davis, MA, Jared Yarsevich, MA, Christine Leonard, BA
Program Area:Media and Communications Strategies

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