Wednesday, 20 November 2002: 8:30 AM-10:00 AM | |||
Hilton San Francisco Yosemite Room B (160) | |||
MEDI-138. Designing Effective Counter-Marketing Messages: Effects on Awareness, Receptivity, and Comprehension | |||
| 8:30 AM | Designing Effective Counter-Marketing Messages: Effects on Awareness, Receptivity, and Comprehension Lyndon Haviland, DrPH, Jeff Niederdeppe, MA, Kevin Davis, MA, Jared Yarsevich, MA, Christine Leonard, BA | ||
| Program Area: | Media and Communications Strategies | ||
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