Wednesday, 20 November 2002: 3:30 PM-5:00 PM | |||
Hilton San Francisco Sutter A & B (90) | |||
MEDI-237. Working To Create Effective Counter-Marketing Messages | |||
| Moderator: | Emily A. Arnold, MA MPhil | ||
| 3:30 PM | Working To Make an Image: Television Exposure to Philip Morris's Youth Smoking Prevention and Public Relations Campaigns Glen Szczypka, BA, Melanie Wakefield, PhD, Sherry Emery, PhD, Katherine Martha Smith, PhD | ||
| 3:45 PM | Reaching Diverse Audiences Through Counter-Marketing Messages: Reactions to the Philip Morris and American Legacy Foundation Ad Campaigns Among Urban, Suburban, and Rural Youth* Emily A. Arnold, MA MPhil, Joyce Moon Howard, DrPH | ||
| 4:00 PM | Working With Youth Leads to Effective Counter-Marketing Campaign MaryBeth T. Welton, BS CHES | ||
| Program Area: | Media and Communications Strategies | ||
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* Presentation files available online