Wednesday, 20 November 2002: 3:30 PM-5:00 PM

Hilton San Francisco Sutter A & B (90)

MEDI-237. Working To Create Effective Counter-Marketing Messages

Moderator:Emily A. Arnold, MA MPhil
3:30 PM Working To Make an Image: Television Exposure to Philip Morris's Youth Smoking Prevention and Public Relations Campaigns
Glen Szczypka, BA, Melanie Wakefield, PhD, Sherry Emery, PhD, Katherine Martha Smith, PhD
3:45 PM Reaching Diverse Audiences Through Counter-Marketing Messages: Reactions to the Philip Morris and American Legacy Foundation Ad Campaigns Among Urban, Suburban, and Rural Youth*
Emily A. Arnold, MA MPhil, Joyce Moon Howard, DrPH
4:00 PM Working With Youth Leads to Effective Counter-Marketing Campaign
MaryBeth T. Welton, BS CHES
Program Area:Media and Communications Strategies

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* Presentation files available online