Tuesday, 19 November 2002: 11:00 AM-12:30 PM

Hilton San Francisco Union Square 22 (110)

MEDI-23. How To Leverage Media at the Local Level

Moderator:Jim Harrington, MSc
11:00 AM Multi-Vehicle Communication Model Between Funding Agency and Grantees *
Lina Tucker Reinders, MPH, Mike Maguire, MS
11:15 AM How To Leverage the Media To Help Tell Your Stories
Tom M. Love, BS
11:30 AM Working With Your Own Agency: State and Local Program Partnerships for Leveraging Media Resources
Mary Jane Mahan, MA
11:45 AM Funding Media Campaigns at the Local Level Pays Off
Jim Harrington, MSc, George Sedlacek, MA
Program Area:Media and Communications Strategies

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* Presentation files available online