Learning Objectives: Implement a similar strategy within their own state or organization.
Abstract: Problems: Few primary care clinicians ask about tobacco use, fewer advise to quit, and even fewer assess and assist in the quitting process. Research has demonstrated a positive relationship between provider advice to quit and increased quit attempts and quit rates, and a dose-response relationship between session length and treatment outcomes. This study confirms that a particular approach effectively engages clinicians and promotes enrollment into intensive cessation services.
Methods: The Arizona Tobacco Education and Prevention Program met with management of a particular pharmaceutical company to explore the feasibility of promoting the Proactive Referral Process among their targeted clinicians. The Proactive Referral Process, essentially, identifies people who are ready to quit. As piloted within an Arizona WIC clinic, the Proactive Referral Process proved to be an effective way for a clinic to provide a brief intervention and enroll clients into more intensive services. Two hundred and twenty five (225) primary care clinicians have been targeted for education on the Proactive Referral Process within Maricopa County.
Results: It is anticipated that this collaboration will result in (1) increased Proactive Referrals by primary care clinicians, (2) increased patient enrollment in intensive cessation services, and (3), long term, increased quit rates. It is anticipated that a complete data set will be available by the National conference.
Conclusions: It is anticipated that this non-traditional public health/pharmaceutical company relationship will result in significant utilization of the Proactive Referral Process among the 225-targeted clinicians and a subsequent increase in enrollment in intensive treatment services.
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Back to The 2003 National Conference on Tobacco or Health (December 10-12, 2003)