Learning Objectives: better understand how graphic health warning messages impact on youth.
Abstract:
Problem/Objective:
In December, 2000, new, larger, more graphic health warnings
began appearing of tobacco products sold in Canada.
In order to measure the impact of these warning messages on youth, Health Canada has conducted five surveys.
Methods:
Telephone surveys of approximately 1000 youth, aged 12-18,
were conducted at 0 months, 3 months, 6 months, 12 months
and 18 months after implementation of the Regulations.
Results:
Results indicate that approximately 15% of youth,
aged 12-18 were classified as current smokers and
an additional 36% were classified as potential smokers.
The results also indicate that these youth read and
support (almost 90%) the health warning messages,
with the messages being the second most used source of
health infomation on smoking, after television.
These and other results will be discussed.
Conclusions:
Graphic health warning messages on cigarette packs are impacting knowledge and attitudes of youth.
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