Learning Objectives: Identify the steps involved in the developing a website to assist teens in quitting smoking.
Abstract:
Problem/Objective:Interactive Web technology enables student visitors to access information from all over the country through a variety of pathways (ie. home, school, libraries..etc). Using engaging graphics, extensive linkages, updated information, and connectivity, the internet can be an appealing, anonymous, and nonjudgemental environment for students to learn about health related topics such as tobacco cessation. Recently, a survey conducted by the Kaiser Family Foundation, found that one out of every four individuals between the ages of 15 and 24, surf the internet for health information. Of the youth surveyed, forty percent report intentionally changing their behavior as a result of information found online. These findings suggest that Websites that focus on delivering health related information may be important in promoting behavior change.
Methods: With funding from the National Institute on Drug Abuse, Danya International Inc. developed Teen Quit, an interactive website designed to promote adolescent quitting efforts. Based on the transtheoretical model of “Stages of Change”, Teen Quit provides youth with both motivational messages and cognitive behavioral strategies to assist them in quitting smoking. Two focus groups were conducted throughout the development process to ensure that activities were age-appropriate and engaging.
Results: Focus group data ensured that relevant, age appropriate activiites to which our audience could relate would be incorporated into the Website. Both the development process of this program will be presented as well as data collected from these focus groups.
Conclusions: Lessons learned from this project and recommendations for developing health promotion websites for youth will be provided.
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Back to The 2003 National Conference on Tobacco or Health (December 10-12, 2003)