Learning Objectives: At the end of the presentation, attendees will be able to describe the settings where there is increased public support for tobacco control legislation and identify elements requiring more attention in local community mobilization campaigns.
Abstract:
Problem/Objective: Implementation of a grassroots mobilization campaign in an urban Canadian setting focused on enhancing public support for a strengthened municipal smoking bylaw. The purpose of the research was to compare attitudes towards restrictions on smoking in indoor and outdoor settings before and after the campaign.
Method: A random-digit-dialing telephone survey of a representative sample of adults in the Calgary Region was conducted in 1999 (n=626) and repeated in 2002 (n=726).
Results: Comparison of 1999 and 2002 data showed statistically significant increases in support for total smoking bans in all listed indoor venues, except nursing homes. Endorsement of smoke-free areas was significantly higher in 2002 in all outdoor property categories except workplace property. A large gap between smokers and non-smokers support was noted with non-smokers responding more favorably to smoking bans. While a causal relationship can not be changes in public opinion and the advocacy campaign, findings suggest that the local campaign may have increased public support toward smoking restrictions.
Conclusions: Surveys suggested that campaign strategies should use multiple vehicles to convey messages and that messages be directed not only at females, but also tailored to males. Increases in public support confirm the importance of public debate, media advocacy and community mobilization to increase public support for tobacco control measures.
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