Learning Objectives: Describe the power of personal stories and the research basis for using stories Explain how to link various communication tools including both online and offline tools Explain how to best tell stories to accomplish communications goals
Abstract: Audience: This session will be all about powerful, persuasive communication using real life stories to get our point across. The lessons learned here are applicable to you if you need to persuade people to come around to your point of view. We値l also take a look at various tools that can be used to help communicate your message including advertising, web sites, e-mail and phone banks.
Key Points: Research shows that a compelling story will beat true facts, even when the listener knows ahead of time that the story is fiction and the facts are true. Our movement has many true stories to tell. We値l take a look at what the research says, what goes into telling a persuasive, compelling story and then real life examples of how these stories can be used to help accomplish advocacy or other goals.
Finally, we値l discuss how to tell these stories and how to write and tell our own personal stories.
Educational Experience: After hearing the latest research and looking at examples of persuasion campaigns, you値l have a chance to write and possibly tell your own story and also learn how to work with your volunteers to get them to tell their story. You値l also see how to integrate these stories into ongoing campaigns.
Benefits: You値l come away from this panel with new ideas and new strategies for using personal stories to accomplish your advocacy goals and a better understanding of some of the research behind the art of persuasive communication.
Back to Wonked Out! There痴 Got To Be Some Real People Behind These Stats
Back to Public Policy and Advocacy Strategies
Back to The 2003 National Conference on Tobacco or Health (December 10-12, 2003)