Wednesday, 10 December 2003: 1:30 PM-3:00 PM

Sheraton Boston Hotel Back Bay BLRM C (340)

MEDI-49. Countermarketing Outcome Evaluation Manual

1:30 PM Countermarketing Outcome Evaluation Manual
Matthew C. Farrelly, PhD, Sheila E. Porter, MPA, Jeff D. Niederdeppe, MA
Program Area:Media and Communications Strategies

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