2005 National Conference on Tobacco or Health 2005 National Conference on Tobacco or Health
 
Media and Communications Strategies

 
Wednesday, May 4, 2005

Wednesday, 11:00 AM-12:30 PM
MEDI-1: POSTERS - Media and Communication Strategies*  
MEDI-19: Are We Having Fun Yet? Reaching Young Adults via Entertainment Venues*  
MEDI-20: Innovative Media Efforts to Promote Cessation*  
MEDI-21: Beat the Opposition to the Punch: Organizing to Get the Word Out on Smokefree Policies*  

Wednesday, 2:00 PM-3:30 PM
MEDI-48: Burden of Proof: Effective State and National Media Efforts*  
MEDI-49: Developing Social Norms Campaigns to Reach High Risk Populations*  
MEDI-50: When Botox Won't Do It: Enhancing BIG Tobacco's Image*  

Wednesday, 4:00 PM-5:30 PM
MEDI-74: Hawaii's Teen Video Contest - A model for media-messaging success!  
MEDI-75: Laugh? Yes. Spit? No. Presentations on Satire, and Spit Tobacco Prevention  
 
Thursday, May 5, 2005

Thursday, 8:30 AM-10:00 AM
MEDI-102: Laying the Groundwork to Clear the Air: Educational Campaigns on Secondhand Smoke*  
MEDI-103: Licensed to Kill, Inc: The Power of Parody in Tobacco Control Advocacy  
MEDI-104: They said it would never last: California keeps the passion alive after 15 years*  

Thursday, 10:30 AM-12:00 PM
MEDI-130: Media Strategies to Promote Social Change in Tribal Communities*  
MEDI-132: No Money for Media? Earn It!  
MEDI-133: Earning a Degree, Losing their Health: Reaching College Smokers*  
MEDI-131: Tracking and Responding to Industry Marketing and Outreach Efforts*  

Thursday, 2:00 PM-3:30 PM
MEDI-156: Online Advertising: A Cost-effective Mechanism For Promoting Cessation Services*  
MEDI-157: Smoking on TV: Get off the Couch and Do Something!*  
MEDI-158: Ours and Theirs: The Effect of truth® and Tobacco Industry Ads on Youth Smoking  

Thursday, 4:00 PM-5:30 PM
MEDI-173: Major Session: Co-Opting the Tobacco Control Movement: Philip Morris' "Extreme Makeover"  
 
Friday, May 6, 2005

Friday, 8:30 AM-10:00 AM
MEDI-180: Major Session: Dwindling Dollars and Hard Choices: Applying Lessons from the Past to Plan Strategically for the Future  

Friday, 10:30 AM-12:00 PM
MEDI-202: Soup to Nuts: Media Efforts to Enact and Implement Smokefree Ordinances*  
MEDI-203: Smoking for Two: Media Campaigns to Reach Pregnant Smokers  

Friday, 1:30 PM-3:00 PM
MEDI-231: Tobacco Industry Sponsorship of the Arts: How Best to Break the Link?  
MEDI-232: Youth-Driven Media Efforts  
MEDI-233: State Media Campaigns Prime Youth Prevention: Evaluating Success*  
MEDI-234: Rural Media Campaigns: Lessons in Reaching Hard to Reach Audiences  

See more of The 2005 National Conference on Tobacco or Health (May 4-6, 2005)

* Presentation files available online