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Learning Objectives: comprehend and combat the far-reaching effects that Philip Morris's public relations strategies have on the future of tobacco products liability litigation and regulation of tobacco products.
Abstract:
Philip Morris has been advertising widely on television its newfound acceptance of the current scientific and public opinion that cigarettes cause disease, cannot be made safe, and are addictive.
This presentation is directed at public health advocates and practitioners, as well as attorneys and lawmakers to explain how Philip Morris is using this campaign to try to escape responsibility for past and ongoing transgressions against the public health. The statements made in the commercials and on Philip Morris's website will be examined and its internal documents analyzed to expose its litigation-related motives and ongoing fraud, giving tobacco control advocates the ability to rebut any presumption that an effective change in corporate practices has taken place within Philip Morris and the rest of the tobacco industry.
The presentation will provide a cogent plan for addressing and de-legitimizing what amounts to a public relations shell game.
Lecture attendees will be able to adapt the conclusions of the presentation to suit their various public health advocacy aims, from counter-advertising to more effective litigation strategies to improved and tougher regulation of tobacco products.
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See more of When Botox Won't Do It: Enhancing BIG Tobacco's Image
See more of Media and Communications Strategies
See more of The 2005 National Conference on Tobacco or Health (May 4-6, 2005)