2005 National Conference on Tobacco or Health 2005 National Conference on Tobacco or Health
 
Wednesday, May 4, 2005: 2:00 PM-3:30 PM
Hyatt Regency Chicago H - Grand Ballroom F (400)
MEDI-50. When Botox Won't Do It: Enhancing BIG Tobacco's Image
2:00 PMEvolution Of The Philip Morris Position On Addiction
Norbert Hirschhorn, MD, Stella Bialous, DrPH RN
2:15 PMPM21: Philip Morris Using Research to Enhance its Corporate Image
Kimberly A. Maxwell, PhD, Susan Middlestadt, PhD, Junette McWilliams, MA, Caryn Sweeney, MA, Jesse Gelwicks, MA
2:30 PMWhat's Behind Those Philip Morris Commercials? The Common Knowledge Defense
Lissy C. Friedman, JD
2:45 PM"Who's Kidding Who?" - Tobacco Industry Marketing Since The MSA*
Bonnie Sumner, MEd
Program Area:Media and Communications Strategies

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* = Presentation files available online