2005 National Conference on Tobacco or Health 2005 National Conference on Tobacco or Health
 
Wednesday, May 4, 2005: 2:00 PM-3:30 PM
Hyatt Regency Chicago H - Acapulco (140)
MEDI-48. Burden of Proof: Effective State and National Media Efforts
2:00 PMState Funding and Media Messages: SmokeLess States Money and Press Coverage
Catherine Siebel, MA, Katherine Clegg Smith, PhD
2:15 PMIntegrating Media Relations, Advertising and Online Efforts
Patricia McLaughlin, BA BS, Erin B. Hart, BS, Midy Aponte, BS, Eric Asche, BS, Stacey Molli, BS
2:45 PMLawsuit aside: anti-industry ads hit mark among California adults*
David W. Cowling, PhD, Jessica Schumacher, MS, Colleen Stevens, MSW
Program Area:Media and Communications Strategies

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* = Presentation files available online