Audience: Groups working in schools, with youth, rural or inner city with little or no funding.

Key Points: By involving your audience – in our case school children – and partnering with other agencies and businesses you can develop a powerful social marketing campaign on a very meager budget.

Learning Objectives: Hear the results of linking Boys and Girls Clubs with Community Radio to teach media literacy and develop hard hitting radio spots for public service and paid announcements. See the quality posters made by High School Students advertising the fact that first 8 out of 10 and now 9 out of 10 students don't smoke. Learn how to involve your students in introducing tobacco control policy in your community. Describe how local businesses can take part in your media plans.

Benefits: Linking non-profits, schools, local business and media outlets can leverage a tight budget into a learning experience with positive outcomes.