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Wednesday, October 24, 2007
Exhibit Hall
Developing An Educational Video For Your Community (Counting The Cost)
Patricia R. Massie, Lincoln Lancaster County Health Department, Health Promotion and Outreach, Tobacco Education and Prevention, rmassie@lincoln.ne.gov, Pamela S. Rowe, BS, Lincoln Lancaster County Health Department, Health Promotion and Outreach, Tobacco Education and Prevention, prowe@lincoln.ne.gov. Learning Objectives: Enlist community members to participate in a tobacco prevention/education community video Develop a script pertinent to your message Market and distribute your video to your target audience
Learning ways to make global, national and state tobacco messages make an impact locally
Renewing commitment to tobacco control at a community level
Finding and utilizing diverse members of the community to expand the reception of tobacco control messages
Key Points:
Bringing it Home-Developing an Educational Video for Your Community
Global, National and State tobacco prevention messages need to have a local flavor
Bringing it Home-Enlisting Local Community Members to Participate
People seeing others they know in vulnerable health situations due to tobacco makes an impact
Bringing it Home–Discovering Local Funding Sources
Utilizing a local funding source shows local support and community connection
Bringing it Home–Marketing & Distributing the Video
Developing strategies to reach high need populations
Learning Objectives:
Workshop participants will:
Learn how to develop locally produced educational video
Find ways to recruit local community members to participate
Determine local community messages
Discuss possible local funding sources
Learn low cost ideas of how to market and distribute an educational video
Benefits:
Community participation is far more than a requirement. It is a condition for success. Tobacco control efforts that engage their citizens and partners deeply in the work raise more resources, achieve more results, and develop more holistic outcomes. Community engagement actively welcomes all people regardless of color, age, race, prior community involvement, level of education, occupation, personal reputation, handicap, religion, or any other factor.