2007 National Conference on Tobacco or Health

Wednesday, October 24, 2007
Exhibit Hall

Using the Right Media at the Right Time

Ed Felien, PhD, Pulse of the Twin Cities, edfelien@pulsetc.com, David Goldstein, Pulse of the Twin Cities, david@pulsetc.com.

Learning Objectives: Understand how the use of newspaper counter-marketing helped pave the way for a smoking ban. Appreciate how various media are appropriate to various stages of organization and development. Think through their own situation and evaluate what resources they could best utilize.

Audience: Public Health professionals engaged in trying to ban smoking in public places in their communities would benefit from the experience of the successful Smoke Free Saturday Nights campaign that helped prepare an environment in Minneapolis and St. Paul in which bar owners were not actively hostile to a ban on smoking in bars and restaurants. Key Points: The first part will be a description of the steps involved in the Smoke Free Saturday Night project. The second part will be a discussion with the audience about their community's stage of development. Start with a meeting and an email list. Work up to blogs and blasts, letters to the editor, well placed articles and local tv news. Learning Objectives: Participants will learn the basic steps in organizing a campaign to ban smoking. They will learn how to use email lists and blogs. They will learn how to write letters to the editor and make friends with writers. They will appreciate the timing of a well placed editorial. Benefits: The workshop will give participants some experience in thinking through their local situation to its inevitable result in a smoking ban in their community. We can show them how to use the media, and, hopefully, we can give them confidence that they can make it happen.



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www.pulsetc.com