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Thursday, October 25, 2007 - 2:00 PM
Room 200 H
Developing a Rural Local Media Campaign Using the Surgeon General's Report
Bonnie F. Frederickson, BSN, Cottonwood-Jackson Community Health Services, Windom, bonnie.frederickson@co.jackson.mn.us, Paula J. Anderson, MS, Nobles-Rock Community Health, paula.anderson@co.rock.mn.us, Alison Stumpf, MS, Cottonwood-Jackson Community Health Service, alison.stumpf@co.jackson.mn.us. Learning Objectives: Identify media and communication strategies & message for rural communities to advance smoke-fre Implement physician advocacy plan related to the Surgeon General's Report Showcase how evidence from Surgeon General Report and other data can mobilize community towards smoke-free workplace policy
Audience: Local, regional and statewide tobacco control advocates
Key Points: An overview of a rural local media campaign in a four county rural public health agencies will be presented related to the release of the 2006 Surgeon General's Report on Secondhand Smoke as well as public opinion polls. Presenters will show how they developed the campaign, how they used it, and how this media campaign developed into a successful partnership with local physicians and access to funding to continue work. Lessons learned,outcomes and samples of media campaigns will be shared that can work in rural setting-building on their presentation at CDC in Oct, 2006 at the National Tobacco Control Manager's meeting.
Learning Objectives: Audience will be given the tools to implement their own media campaign and physician advocacy plan related to the Surgeon General's Report and local poll results in a rural setting.
Benefits: Finding effective ways to utilize the science and local data to build on the health message and have a successful smoke-free campaign.
See more of Media and Communications Strategies
See more of The 2007 National Conference on Tobacco or Health (October 24-26, 2007)