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Wednesday, October 24, 2007
Exhibit Hall
Interactive Tool for Health Promotion and Counter-Marketing Technical Assistance
Robert M. Rodes, MBA MEd MS, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, rur9@cdc.gov, Galen E. Cole, LPC MPH PhD, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, GCole@cdc.gov, Elizabeth W. Mitchell, PhD, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, BHM0@cdc.gov, Rebecca Murphy, MPH PhD, Kennesaw State University, Department of Communication, rmurph27@kennesaw.edu, Jessica Spraggins, MPH, Centers for Disease Control and Prevention, NCCDPHP, Office on Smoking and Health, cgz2@cdc.gov, Mahshid Amini, MAmini@cdc.gov. Learning Objectives: Describe the usefulness of web-based technical assistance/ performance support for tobacco counter-marketing initiatives Discuss the new content and features of the web-based version in the context of the benefits that they add to the development of tobacco counter-marketing initiatives Demonstrate an understanding of the processes, phases and steps that this tool guides them through as they develop their own counter-marketing initiatives
State and Local Tobacco Control Program Staff Media Coordinators Health Communication Staff Health Educators
Key Points:
CDCynergy is a brand name for systematic planning of health communication, promotion and counter-marketing in the context of a larger public health intervention. The Tobacco edition was released on CD-ROM in 2001 and has now been revised. It includes updated content as well as enhanced interactive features to provide performance support in systematically conceptualizing, planning, executing, and evaluating comprehensively based health promotion and counter-marketing efforts. Senior health promotion and counter-marketing staff at CDC will walk participants through the planning process and answer questions.
Learning Objectives:
At the conclusion of this workshop, attendees will be able to-
Describe the usefulness of interactive technical assistance/performance support for health promotion and counter-marketing initiatives.
Discuss the updated content and features in the context of the benefits that they add to the development of health promotion and counter-marketing initiatives.
Demonstrate an understanding of the processes, phases and steps that this tool guides them through as they develop their own health promotion and counter-marketing initiatives.
Benefits:
This workshop will familiarize the audience with an interactive tool that is specifically designed and made available to them to support their health promotion and counter-marketing efforts.