Audience: In a 2006 needs assessment among campaign practitioners around the world, 3/4 of respondents reported interest in receiving assistance/tools to help them with campaign development. This panel presentation will focus on sharing international campaign experiences, and highlighting how re-applicable ideas can be from region to region, by: 1) introducing Global Dialogue's Campaign Development Tool Kit designed to guide campaign managers in planning, implementing and evaluating their tobacco control campaigns; and 2) highlighting state campaign managers' experiences with re-applying campaign elements from other countries or using campaign strategies/tactics that have been proven successful across regions.

Key Points: This tool kit is similar to the CDC counter-marketing manual it is modeled after, including chapters on strategic planning, audience research, evaluation, managing a campaign, advertising, PR, and community-based marketing, but the tool kit also showcases a rich array of sample campaign materials from around the world, such as ads, document templates and case study examples, and also includes chapters on promotion of cessation services and securing and sustaining funding.

Learning Objectives: Participants will be able to see how re-applicable campaign ideas are from area to area, and will know how to access experiences of other campaign managers, in the tool kit, online and via informal networking.

Benefits: Participants will be able to apply the process to their own campaigns and have access to resources to find more relevant information. In addition, they can choose to take home a CD or hard copy version of the campaign development tool kit.