Key Points: The panel will describe ClearWay Minnesota's grant funded programs that deliver community-based cessation counseling to priority populations in Minnesota. The panel includes members of the Southeast Asian, Hispanic, and Somali communities, who will discuss challenges their programs faced and how they adapted services to fit the cultural needs of their communities.

The Southeast Asian grantee will discuss its unique challenge of working in a collaborative effort using adapted curricula to reach four distinct cultural groups. The Hispanic grantee will discuss the challenges of serving a migrant, rural population. The Somali grantee will discuss the use of religious and cultural beliefs in providing cessation services.

Other challenges that will be discussed include increasing awareness of the harms of tobacco, building of trust and relationships, outreach to those who do not readily admit to smoking, adaptation of cessation curricula, and breaking through the myriad of other social issues the communities face.

Learning Objectives: Participants will understand how to incorporate culture into cessation programming. Professionals can learn successes and challenges encountered and how to work more effectively in communities.

Benefits: There is limited research on effective cessation programs reaching priority populations. Results and key findings from the first three years of Minnesota's community-tailored grants can be utilized in developing new cessation programs or adapting current models to fit specific cultures.