Audience: Tobacco control program managers, partners, community organizations, advocates.

Key Points: State tobacco control programs are constantly under threat of losing state funding. To counter this threat, tobacco control programs, community partners and advocacy groups must work together to demonstrate program effectiveness, highlight the need for tobacco control action and tobacco-related services, and make tobacco control relevant at the local level in every community and legislative district.

Learning Objectives: At the close of this workshop, attendees will be able to • Implement key activities to build support for community tobacco control programs • Articulate the importance of coordinating sustainability messages • Garner media and decision maker attention to tobacco control

Benefits: Three perspectives will be presented: state government, advocacy, and community organizations. Presenters will provide concrete strategies for campaign planning and coordination, raising awareness of and building support for tobacco control locally and statewide, and garnering news media and decision maker attention to tobacco control issues.