2007 National Conference on Tobacco or Health

Thursday, October 25, 2007
Exhibit Hall

Enhancing Local Coalition Success Through Strategic Planning

Malinda Douglas, MPH, Oklahoma State Department of Health, Tobacco Use Prevention Service, malindad@health.ok.gov, Debra Shandy, BA, Oklahoma State Department of Health, Tobacco Use Prevention Service, debras@health.ok.gov, Cheryl Megli, BS, City of Elk City, meglic@elkcity.com, Robyne G. Lindley, BA, Pittsburg County Health Department, robynel@health.ok.gov, Dave Wattenbarger, MS, Oklahoma State Department of Health, Tobacco Use Prevention Service, davew@health.ok.gov.

Learning Objectives: Explain how local strategic plans can be integrated into a state program system of monitoring, training, and consultation. Describe types of strategic planning assistance that can help local tobacco control programs. Understand the focus on moving local programs from activities to outcomes.

Audience: National, state, and local tobacco control professionals

Key Points: It is all too common for organizations to spend considerable time and effort in strategic planning just to have the plan sit on the shelf (gathering dust next to the logic model!) This session will highlight the aspects of moving local strategic plans using the CX-Plus framework into full operation. The State Program Office (SPO) will share the tools and training used to build local coalition capacity in strategic planning and will describe the processes that integrate local plans into program monitoring, reporting, evaluation, and funding decisions. The SPO will describe how best practice and evidence-based consultation is given while honoring the concept of community-driven programs. To conclude, local coordinators will describe how they use their own strategic plans to steer activities, focus coalition efforts, and accomplish outcomes in media, policy, prevention, and cessation. They will illustrate their successes by sharing some of their unique activities and their outcome achievements.

Learning Objectives: After the presentation and discussion, attendees will be able to explain how local strategic plans can be integrated into a state program system of monitoring, training, and consultation, describe types of strategic planning assistance that can help local tobacco control programs, and understand the focus on moving local programs from activities to outcomes.

Benefits: Strategies, tools, and training used in Oklahoma to assist local coalitions in moving past activity to outcome can be used by other states who also have limited tobacco control program staffing and funding.