Key Points: Students Working Against Tobacco (SWAT) developed an online Anti Tobacco Advocacy Kit (ATAK) that uses their anti-industry message and calls youth advocates into action. SWAT utilized its existing website to publish ATAK Online, a toolkit for SWAT chapters statewide focusing on 10 tobacco issues. Their goal was to equip advocates with the education and actions needed to fight the tobacco industry. ATAK Online allows SWAT chapters that have suffered recently from budget reductions and now operating with limited adult support, to continue education and advocacy in schools and local communities. Users can access information, tools, resources and activities needed to call grassroots advocates into action. Each issue gives users an overview and in-depth research including quotes and excerpts from industry documents. The site encourages users to turn their knowledge into action by using one of the advocacy ideas. Ideas are complete with action steps, power point presentations, reproducible counter-marketing materials and a resource list.

Learning Objectives: Youth respond best to an anti-industry focused prevention message as opposed to a health message. However, the majority of web-based user friendly resources, tools and activities focus on the health message. While anti-industry information is available, time keeps most people from researching these topics and condensing them into comprehensive, youth-friendly resources. Additionally, regularly engaging youth in education and advocacy sustains a statewide anti-tobacco movement.

Benefits: Participants will be able to access all resources on ATAK online and learn how to replicate this system in their state or local programs.