2007 National Conference on Tobacco or Health

Thursday, October 25, 2007
Exhibit Hall

Telephone Interviews and Efficacy of Quit and Win Contests

Mary Kay Rayens, PhD, University of Kentucky College of Nursing, mkrayens@uky.edu, Ellen Hahn, DNS RN, ejhahn00@uky.edu, Mei Zhang, MPH MSN, mzhan3@uky.edu.

Learning Objectives: Assess the impact of phone interviews with Quit and Win Contest participants in promoting quitting and continued abstinence.

Problem/Objective: Quit and Win Contests show promise in reaching large numbers of smokers and promoting quitting. Methods: This experimental pilot study determined the effect of a telephone interview during the 30-day quit period on quit rates among Quit and Win Contest registrants. Participants were recruited and randomly assigned to Treatment (two phone interviews, one during the 30-day quit period and the other during the first two months post-contest) or Control group (one phone interview post-contest). It was hypothesized that those in the Treatment group would be more successful at quitting smoking than Controls. Results: The sample consisted of 32 subjects (14 in Treatment and 18 Controls); most of the study participants were female (69%), white (94%), married (63%), and all had at least a high school education. Groups were similar on demographic characteristics, smoking history, and readiness to quit. Treatment group participants were more likely to completely quit smoking during the 30-day contest period (85%) than the Control group (35%; p = .007). Similarly, Treatment group participants were more likely than Controls to be abstinent two months after the contest period; 57% of Treatment subjects did not currently smoke cigarettes vs. 17% of Controls (p = .02). Conclusions: Although the study is limited by its small size and self-report measures, there is preliminary evidence that assessment of smoking history and current use during the Contest 30-day quit period may provide additional motivation to remain abstinent, not only during the quit period but as long as two months post-contest.