Key Points: This panel will describe the results of a nationwide research project (funded by the Robert Wood Johnson Foundation) that examined underlying public opinion and determined the most effective messages for laws prohibiting smoking in public places and workplaces, including restaurants and bars. This new research is a follow-up project to earlier message research presented at the 2002 and 2003 national conference. The communications material presented was born from the message research and battle-tested in communities across the country over the last couple years.

Learning Objectives: Learn how qualitative and quantitative research can inform message development. Identify the most effective messages for smoke-free policies and the best way to counter opposition arguments. Translate the research findings into local action using template materials.

Benefits: In addition to providing an overview of the message research, the panelists will arm advocates with educational materials they need to effectively communicate the importance of increased protections from secondhand smoke. Based on the research findings and a year of battle-testing, these template materials include sample advertising; message and talking points; and various other materials that can either be used as is or modified by organizations for their own particular purposes.