Key Points: Previously-secret tobacco industry documents continue to provide new insights into how and why the industry targets specific communities, particularly the socioeconomically marginalized. This set of presentations focuses on industry targeting of a) inner city African American communities, b) older people, c) the military, and d) women and concludes with e) a strategy communities can use to marginalize the tobacco industry and advance public discussions about reining in Big Tobacco. Identifying patterns of targeting reveals industry vulnerabilities as well as strengths. It can help tobacco control prepare for new industry campaigns, and may show targeted communities how to exploit industry vulnerabilities in fighting back.

Learning Objectives: At the end of the presentation, participants will be able to: 1. Understand how and why the industry picks its targets. 2. Identify patterns in industry targeting activities across different communities; 3. Discuss ways in which their community could engage in marginalizing the tobacco industry. Lively presentations and discussion with the audience will be used to meet the learning objectives.

Benefits: The specific communities discussed represent major fronts for tobacco control efforts, since smoking among these communities remains higher than smoking among the general population. Increased awareness of how the tobacco industry operates helps communities, organizations and those working with them strategize prospects for inexpensive but potentially powerful ways to isolate the industry from allies and weaken its power in these communities.