Problem/Objective: Business leaders have long recognized the high costs of an unhealthy workforce. Collaboration between the business community and the public health community is needed to identify and implement the most effective actions, including actions to reduce tobacco use, for promoting employee health in the workplace.

Methods: Based on input from a statewide health forum conducted by the Oklahoma Academy for State Goals, the Oklahoma Certified Healthy Business program was created under the direction of a State Turning Point Council subcommittee comprised of recognized leaders within the business community. New tobacco control educational/resource materials targeting businesses were subsequently developed and the statewide infrastructure for technical assistance enhanced. The certification criteria related to tobacco control was substantially strengthened. Certified businesses were recognized at annual awards banquets and State Capitol press conferences. Health insurers were encouraged to consider reduced rates for businesses receiving certification.

Results: Collaboration between the Academy for State Goals, State Turning Point Council, State Chamber of Commerce, and State Department of Health led to successful implementation of a major initiative promoting healthy businesses. Businesses within various established categories are recognized for improving Oklahoma's health status by providing wellness opportunities and a healthier environment for employees. Annual certification standards now require specific activity in each of seven wellness categories, including tobacco control. Beginning in 2006, businesses seeking certification are required to have a tobacco-free campus policy. Other criteria include full tobacco cessation benefits and promotion of the Oklahoma Tobacco Helpline.

Conclusions: Many businesses are ready to take meaningful steps towards a tobacco-free workforce through a collaborative, credible statewide certification process.