State tobacco control media/marketing programs

Key Points:

Reaching Youth/Young Adults Using Nontraditional Marketing Channels: Technologies are constantly changing and growing to meet the needs/demand of youth/young adults. How can tobacco counter-marketing campaigns keep up and utilize new technologies to reach this population? We will explore use of new types of marketing channels (Internet-based, cell phones, screen savers, etc.) to reach youth/young adults.

Operating on a Shoestring Budget: What if you don't have millions of dollars for media? What if you don't have a large staff to manage your counter-marketing campaigns? We will discuss how to develop an effective counter-marketing campaign with few resources.

Life After Enactment: Communications and Media to Support Smoke-Free Laws: Many state and local health departments are or will soon be dealing with newly adopted smoke-free laws. How can media and other communications strategies support implementation of new smoke-free laws?

Learning Objectives:

Describe nontraditional versions of marketing and understand how they can be implemented. Describe effective strategies for developing a counter-marketing campaign with few resources. Identify strategies for using media to support implementation of new smoke-free laws.

Benefits:

An integral part of a comprehensive tobacco control program is a strong counter-marketing campaign. If implemented correctly it can serve as a powerful tool in increasing smoking cessation, decreasing initiation, reducing smokeless tobacco use, and reducing exposure to secondhand smoke. Though effective, tobacco counter-marketing is never easy. Attendees will understand some of the challenges faced by state counter-marketing campaigns and how can they best be addressed.