Key Points: To identify the lack of current “endgame” solutions to the problem of tobacco use and explore different alternatives.

Some argue current regulatory measures being pursued – such as advertising restrictions and ingredient disclosure – are a “first step.” But a “first step” towards what?

Is the goal to reduce prevalence, death or disease, or to eventually eliminate tobacco or tobacco use entirely? The lack of an agreed-upon vision has reduced the effectiveness of the tobacco control movement and resulted in strategic and policy problems, especially at the federal level.

This presentation will examine long-term solutions that have been put forward: (1) a buyout of the tobacco industry that would convert the industry into a non-profit with a mandate to reduce harm caused by tobacco (rather than a for-profit industry with a mandate to maximize profits); and (2) a phase out of all or some tobacco products over a period of many years.

Learning Objectives:

· Demonstrate the absence of a clear “endgame” in the tobacco control movement · Identify “endgame” proposals focused on changing the business model of the tobacco industry and phasing tobacco out of the marketplace · Describe legal, policy, and advocacy opportunities and challenges for the proposals

Benefits:

Participants will recognize the absence of an "endgame" for the current tobacco control movement and learn about potential options and their impact on future advocacy and public policy strategies.