2007 National Conference on Tobacco or Health

Thursday, October 25, 2007
Exhibit Hall

Using Process Evaluation to Ensure Accountability and Program Success

Laura McCormick, DrPH, NC Health and Wellness Trust Fund, laura.mccormick@ncmail.net, Molly Aldridge, MPH, molly_aldridge@med.unc.edu, Carol Ripley-Moffitt, MDiv, carol_ripley-moffitt@med.unc.edu, Kathryn Kramer, PhD, kdkramer@med.unc.edu, Adam Goldstein, MD, aog@med.unc.edu.

Learning Objectives: Explain how an an electronic indicator-based tracking system can be used by multiple parties to evaluate the success of a statewide tobacco control program.

Problem/Objective: Process evaluation of 46 grants with similar objectives but different/varying implementation strategies is a challenge shared by state, regional and national public health funding organizations. As states become increasingly accountable for expenditure of state dollars, including MSA dollars, the need for timely and efficient grant monitoring is paramount. Methods: The NC Health and Wellness Trust Fund contracted with the University of North Carolina School of Medicine to provide both outcomes and process evaluation of the NC Teen Tobacco Prevention and Cessation Initiative. Using an indicator-based tracking system (iPTS) grantees provide monthly monitoring data including tobacco prevention education, youth empowerment, tobacco-free schools policy, reduction of youth exposure to secondhand smoke, reduction of health disparities, and youth smoking cessation.

Results: Grants monitors are able to capture activity reports for single or multiple programs, which can be matched with monthly expenditure reports for a comprehensive snapshot of grant activities. This complex system has allowed the funder to quickly identify technical assistance needs in addition to promoting grant successes. The data collection system has recently been translated to a web-based system, which will provide even faster access to data. Conclusions: This presentation will describe how the system has been used by local programs, state program and accounting staff, as well as the evaluation contractors in delivering a program that has seen a significant reduction in teen cigarette smoking behaviors.