2007 National Conference on Tobacco or Health

Thursday, October 25, 2007 - 2:00 PM
Room 200 J

Implementing Your Tobacco Disparities Plan

Larry Elmore, New Mexico Department of Health Tobacco Use Prevention and Control Program, larry.elmore@state.nm.us, Cecilia B. Williams, BS CHES, Smokefree Indiana, cwilliams@smokefreeindiana.org, Judy K. Martin, Tobacco Free Nebraska, judy.martin@hhss.ne.gov, Athena K. Ramos, MS, Creighton University, Cardiology, athena.ramos@cardiac.creighton.edu, Coletta Reid, Stop Tobacco On My People, Statewide Disparities Network in New Mexico, creidassociates@qwest.net.

Learning Objectives: Identify the critical factors in the successful implementation of a tobacco disparities strategic plan List the barriers states have experienced in trying to implement their strategic plan Describe the process required for marketing the strategic plan to gain policymaker buy-in

Each state has now participated in the CDC's Tobacco Disparities Strategic Planning Training. However, not all states have been successful in implementing their plan without CDC funding. This panel from three states—New Mexico, Indiana and Nebraska—will discuss the strategies they have employed to implement their plans in a restricted funding environment. Audience: Tobacco control advocates who are invested in the successful implementation of their state's disparities strategic plan. Key Points: There are a few critical issues that need to be addressed before successful implementation is possible. Learning Objectives: Learn to employ key strategies to overcome barriers such as lack of funding, lack of buy-in from policymakers, and lack of collaboration with partners. Benefits: Ensure that the action steps of your state's disparities strategic plan are implemented. New Mexico, Indiana and Nebraska have successfully overcome unforeseen barriers to implementation of their disparities strategic plans including lack of funding, staff turnover, lack of state policymaker support, and unwillingness of organizations to partner. This panel will discuss marketing strategies that worked for them, the required annual action plan updating process, sustaining the disparities Work Group, monitoring implementation to ensure accountability, recruiting non-traditional partners for collaboration, and securing the support of policymakers. State program staff and disparities advocates will learn what it takes to ensure that their disparities strategic plan doesn't just “sit on the shelf.”