Problem/Objective: This presentation will interest advocates in states with preemption who work at the state or community levels in support of restoring local control. Advocates in states with local control will be interested in learning new tactics and resources for defending local control.

Methods: Presenter will briefly outline the history of preemption as a means to arrest social norm changes that take place when communities enact effective smokefree policies. Presenter will communicate how the tobacco industry and its allies have adapted tactics for achieving preemption to the changing landscape as more communities and states enact strong smokefree policies. Presenter will highlight examples of recent successes in restoring local control, ongoing efforts to repeal preemption; and continuing challenges. Presenter will share tools and resources to aid advocates in their efforts to protect and restore local control.

Results: 1) Preemption remains a key goal of the tobacco industry to undermine the benefits of smokefree policy change. 2) Approaches and methods to achieve preemption have adapted over time in response to the increase in public education and strong local smokefree policies. 3) Several states have had unprecedented success at repealing preemptive laws, and examples of their challenges and successes provide guidance, lessons learned, and motivation to advocates working to restore local control.

Conclusions: Advocates will learn strategies, tactics, and resources used to restore and protect local control. Audience members will be able to apply the lessons learned and resources to their own campaigns to protect and restore local control.