Key Points: The tobacco industry is developing and test marketing new products to adapt to the changing tobacco environment, including new opportunities for marketing restrictions, product regulation, smokefree air laws and concerns about secondhand smoke, and concerns about health and health risk reduction. Tobacco control programs, researchers and advocacy groups must be aggressive in adapting to the changing environment, as well, and proactive in constraining the tobacco industry's opportunities to market hazardous products.

Learning Objectives: Participants in this session will have a more complete understanding of the following three aspects of tobacco product regulation and marketing restrictions and will be able to identify several opportunities for tobacco control action.

• New products being developed or test marketed by tobacco companies and the implications of these products for tobacco use and public health.

• Key provisions of the federal “FDA” legislation, including opportunities for product regulation at the federal level, and implications for the tobacco control policy agenda.

• Challenges and opportunities as state governments attempt to adapt to the changing tobacco control environment, with lessons from New York on policy and legislative proposals to prevent and reduce tobacco use and limit the harm caused by tobacco.

Benefits: Participants will obtain knowledge and ideas for tobacco control policy and regulatory action to be taken in their state or program to better prevent and reduce tobacco use.