Key Points: We have seen rapid growth and transformation of tobacco cessation quitlines in the United States in a short period of time. In 1999, only six states had quitlines. By 2005, all 50 states, plus the District of Columbia and Puerto Rico, had quitlines in place. Over time, quitlines have not only grown in number, but also changed in terms of services offered and technologies used to reach tobacco users. A growing number of states are also working with health care delivery systems, insurers, and other partners to seamlessly integrate quitline services into ongoing health care delivery.

In this session, participants will learn about trends in quitline operations and services as well as innovative ways to increase reach through offering NRT, using the internet, and partnering with health care delivery systems. The panel will also discuss future opportunities and challenges regarding reach, utilization and other topics for further study.

Learning Objectives: -Describe three changes in quitline services over time. -Describe how NRT can be used to enhance quitline services and reach. -Discuss opportunities for using the internet to complement quitline services. -Describe methods for partnering with health care delivery systems to increase quitline reach.

Benefits: The information presented will help the audience better understand quitline services and operations as well as strategies to increase quitline reach and utilization.