Key Points: There is strong scientific evidence, recognized by the National Academy of Sciences Institute of Medicine, that exposure to smoking in the movies stimulates adolescent smoking. After several years of pressure, Hollywood has started to respond to demands to get smoking out of youth-rated films and add anti-smoking PSAs to DVDs and in theaters. These responses have not, however, led to substantial drops in adolescent exposure to smoking in movies and the battle continues.

Learning Objectives: (1) Learn the scientific case that smoking in movies stimulates smoking, (2) Understand activities around the country and the world that adovates are pursuing to reduce the value of movies to Big Tobacco, (3) Determine how you can integrate SmokeFree Movies into your local programs.

Benefits: Increase mobilization against smoking in movies and better integrate these issues into tobacco control programs. Reduce exposure of adolescents to smoking in movies with the result of reducing adolescent smoking.