|
Wednesday, October 24, 2007 - 3:30 PM
Room 101 H
Tools to Reduce the Influence of the Tobacco Industry at the Retail Level: Access, Advertising and Pricing
Frank J. Chaloupka, PhD, University of Illinois at Chicago, Health Policy Center, fjc@uic.edu, Randolph Kline, JD, Technical Assistance Legal Center, rkline@phi.org, Alan Lieberman, JD, California Office of the Attorney General, alan.lieberman@doj.ca.gov, Nora D. Manzanilla, BS, Office of the Los Angeles City Attorney, Tobacco Enforcement Program, Nora.Manzanilla@lacity.org. Learning Objectives: Understand the extent of tobacco company marketing at the point-of-sale Understand the impact of tobacco company marketing on tobacco use Identify strategies to reduce tobacco company marketing and sales at the point-of-sale
Key Points: tobacco company marketing has become increasingly focused on the point-of-sale over time; this marketing significantly influences tobacco use by youth and adults; effective and innovative strategies exist for countering tobacco company retail marketing and reducing illegal sales to minors.
Learning Objectives: understand the extent of tobacco company marketing at the point-of-sale; understand the impact of tobacco company marketing on tobacco use; identify strategies to reduce tobacco company marketing and sales at the point-of-sale,
Benefits: identify effective strategies that can be implemented at local or state levels to reducing tobacco company marketing and sales in stores.