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| Thursday, October 25, 2007: 3:30 PM-5:00 PM | |||
| Room 200 G | |||
| EVAL-109. From Hollywood to a Smoker's Phone: Evaluating Media Campaigns and Cessation Programs | |||
| 3:30 PM | Strategies for Evaluating Cessation Programs - Improving Response Rates Julie Rainey, BA, Marcy Huggins | ||
| 4:00 PM | Analysis of Media Placement Generating Calls to the California Helpline David W. Cowling, PhD | ||
| 4:30 PM | Longitudinal Study of the California Media Campaign Caroline Kurtz, PhD, David W. Cowling, PhD, Xueying Zhang, MS | ||
See more of Evaluation and Surveillance
See more of The 2007 National Conference on Tobacco or Health (October 24-26, 2007)
- Presentation